Learning All About Catering Services

The Secrets to Successful Event Concessions

26 October 2023

Andrea Johnson

Events are meant to entertain and wow people, and what better way to do that than by offering tasty treats and refreshing drinks? Event concessions have become increasingly popular over the years, thanks to the variety and quality of food and beverages offered. But have you ever stopped to think about what goes into making a successful event concession? Keep reading to learn some secrets to successful event concessions that will have your guests coming back for more.

Unique and Exclusive Items

Make sure you stand out from the competition and offer something that no one else has. Guests are always looking for new and exciting foods to try, so create exclusive food items or unique dishes that are only available at your event, and watch the crowds flock! Offer both vegetarian and meat options to cater to all dietary needs.

Offer Healthy Options

Outside of the traditional nachos and hotdogs, consider adding healthier options such as fresh fruit, veggie cups, and salads. Offering gluten-free and vegan options is a must these days. It’s essential to offer healthy choices to your guests, especially for events that run over several days.

Keep Queues Short

Offer multiple concession stands and counters to keep queues to a minimum. Long wait times are a real downer and could lead to customer frustration. You will maximize your sales and keep guests pleased if you avoid long lines.

Train Staff

The key to successful event concessions lies in trained and friendly staff. The staff should understand food servings and pricing and communicate proficiently with guests. They should also follow strict sanitation procedures to avoid food contamination; trained staff will promote happy guests and positive reviews.

Ensure Your Carriage Is Well Stocked

Ensure your concession carriage is always stocked with enough inventory so no attendee is left hungry. Have a pre-planned inventory checklist, and always order more than expected to avoid running out of food and drinks. Your inventory should always include napkins, utensils, and condiments, which are often overlooked.

Event concessions offer unique food and drink items, healthy options, and quick and friendly service. Ensure staff is trained and capable of providing excellent customer service; they can even recommend items to customers to gain further sales. Finally, supply the correct amount of stock so you never find yourself running out of supplies during the event. By following these tips, you’ll ensure a memorable event, happy attendees, and increased profits.

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